Digital Signage

Need to provide fast, flexible, stimulating information to your clients or staff? Do you need to provide education to a wide population? Or are you looking for the convenience of simple and consistent advertising?

ROI on digital signage investment starts immediately

A fast-growing range of industries – from retail to education, to tourism, travel, service providers, healthcare and more – are realizing and taking advantage of the effectiveness and convenience of digital signage. With continuing advances in technology, digital signage is quickly becoming the most efficient and popular way to convey key information to your audience.

Digital signage provides continuous returns on your investment, providing ease of control and the flexibility to change or update display information at a moment’s notice. The impact on sales and education levels can be significant, and our multidisciplinary project team of designers, technical leads, project managers and content experts can help you integrate and leverage this channel with your existing social media feeds.

Harnessing the benefits of digital signage

We’ve helped dozens of clients take advantage of the benefits of digital signage including:

  • Customizable – can be focused on a specific range of products (i.e. a video wall in a Cosmetics area) or on a specific product itself.
  • Dynamic content – can be changed on the fly to adapt to current events or other things
  • New revenue stream – in a growing number of applications, clients are discovering this channel opens up new opportunities for revenue. Whether its retailers being able to charge for marketing specific products or educational organizations selling banner space to local businesses, this additional revenue can significantly increase the ROI on this investment.
  • Efficient use of resources – because of the large range of these types of solution – they can be linked across a store or across a province – your content can be standardized across all of your locations and driven centrally to ensure consistency and stretch your resources across a significant geographic area.

Take action to solve your commercial needs

Contact us for a free quote or more information about digital signage or any of our other commercial services:

CustomWorks Case Study

When a large national retail chain approached us for analysis and advice on a digital signage strategy, it was clear to us that they stood to benefit greatly from a system with the latest available technology in digital signage.

Starting with a six-month pilot, we’re working towards a nationally integrated system that includes all retail locations. The technology  platform enables our client to provide multi-lingual and dynamic information in a way that’s flexible and interesting. The ability to make nation-wide, real-time updates in a simple and easy-to-understand manner allows our client to reach their customers directly in all stores and locations across the country.

Project Benefits

The flexibility of the platform offers our client endless possibilities, and, whether targeted locally or nationally, the message can benefit both customer and company. When focused locally, this information can even be used to promote products based off seasonal or environmental conditions, such as sunscreen on hot days, or umbrellas when it’s raining. We’ve designed the system to be taken a step further by including external environment updates on entrance or exit screens, such as:

  • weather conditions
  • current time
  • public transit updates
  • emergency notifications, such as amber alerts

After the success of our six-month pilot we quickly began conducting a nation-wide rollout to all stores across the country, timing the rollout in conjunction with local operational needs. Our client reported greater sales, as well as an increase in product awareness from customers nation-wide.